CustomMade and Fine Woodworking Join Forces!
The following is a press release reported on by Enhanced Online News , Business Wire, and Forbes. You can see the original articles respectively here, here and here.
August 25, 2010 08:00 AM Eastern Daylight Time
CustomMade and Fine Woodworking Announce Partnership To Expand The Market For Woodworkers Selling Custom Made Pieces
Companies Promote Knowledge and Project Sharing among Woodworking Artisans
BOSTON & NEWTOWN, Conn.–(BUSINESS WIRE)–CustomMade, the world’s largest online marketplace for custom services, and the category’s premiere media brand, Fine Woodworking, published by Taunton Press, today announced a strategic partnership to offer the woodworking community the ability to gain online exposure via CustomMade’s successful marketing as a service platform.
“CustomMade is excited to have the opportunity to work with Fine Woodworking and FineWoodworking.com to share our knowledge and insights into the business of woodworking”
As part of a wider partnership, CustomMade will develop and distribute content focused on business and marketing best practices for woodworkers to the Fine Woodworking artisan community. Working together with the team at Taunton Interactive, content will be featured in the monthly Fine Woodworking newsletter as well as the publication’s online property, FineWoodworking.com. The two companies have plans to integrate their artisan galleries so that select CustomMade woodworker projects will appear in the Fine Woodworking galleries.
According to Asa Christiana, editor of Fine Woodworking, “This is a natural partnership. Many Fine Woodworking readers make money from their work, or intend to at some point, and CustomMade offers an exciting new way to market and sell custom woodwork. CustomMade also gives excellent business advice to artisans of all types, and we’ll be sharing some of their expertise with our audience on FineWoodworking.com.”
“CustomMade is excited to have the opportunity to work with Fine Woodworking and FineWoodworking.com to share our knowledge and insights into the business of woodworking,” says CEO and Co-Founder Michael Salguero. “Our goal is to provide woodworkers with the tools to expand their audience and find new ways to promote and market their work.”
“Over the last twenty-plus years, Fine Woodworking has helped fuel my passion for making custom furniture and cabinetry. Since its inception, CustomMade.com has helped me turn that passion into a thriving small business,” says woodworker and CustomMade member, Tony O’Malley of Tony O’Malley Custom Woodworking. See Tony’s CustomMade profile here.
The Taunton Press, publisher of Fine Woodworking, has been a trusted source of valuable information and inspiration on the house and home, including home building and design, gardening, woodworking, fiber arts and cooking since 1975. Millions of professionals and consumers purchase Taunton’s books, magazines, DVDs, and use its Web sites to improve their skills and expand their horizons. Taunton Press is a privately held multi-media publishing company headquartered in Newtown, Connecticut. For additional information, visit: www.taunton.com
CustomMade provides custom makers such as woodworkers, metalworkers, glass makers and home remodelers, with the necessary tools to find a global audience for their services. For artisans and other providers of custom services, CustomMade acts as a highly-trafficked gallery of their work, a local directory, and a marketing resource all in one. For consumers and members of the design trade, CustomMade is the primary online source for locating a custom maker. CustomMade was founded by CEO Mike Salguero and CFO Seth Rosen in 2009. CustomMade received an equity investment from a contingent of private angel investors. For additional information, visit: http://custommade.com.