CustomMade.com mention MediaPost News article.
The following article appeared on MediaPost Publications on August 26, 2010. Please visit the original article here.
“Sarah E. Needleman reports on the growth of companies that create customized goods — from mattresses to pet foods to toilet paper –for customers who are not only discerning but also tight-fisted. The made-to-order goods may cost more than mass-produced products but they are generally cheaper than luxury goods because of the efficiencies of the Internet and low start-up costs. Lack of inventory is another advantage. “We don’t have to make anything in advance,” points out Nick LaCava, co-founder of a design-your-own-chocolate-bar business called Chocomize.com.
Young people, accustomed to customized ring tones and the like, are the main buyers. “It’s almost a base expectation that a product should be tailored to one’s personality,” says Avery Pack, founder of RepublicBike.com.
An online directory of custom home-furnishings businesses, CustomMade.com has more than 1,000 businesses listed that are expected to earn a combined $20 million from consumers who find them there.