Marketing Idea: New Twist on the Wooden Nickel
My grandfather ends pretty much every visit I have with him with the lighthearted reminder “Don’t take any wooden nickels!” Patrick Kennedy of Superior Woodcraft has decided to get back to the roots of this 1930′s-era marketing technique and bring it back to life. It was, back then, a great way to create a new local micro-economy in a troubled economic time. Below is his press release about his “wooden nickel promotion.” Does this give you any good new marketing ideas?
Bucks County Custom Cabinet Maker “Mints” Wooden Nickels
Superior Woodcraft, Inc. of Doylestown, PA responds to a volatile and uncertain world by issuing wooden nickels.
During volatile and uncertain times we tend to gravitate towards the familiar and things that comfort us. Many people seek familiarity and comfort in nature and food. During this recession the craftsmen at Superior Woodcraft turn to the honesty of our craft and the integrity of natural materials for reassurance. Creating handcrafted cabinetry from natural, renewable, domestic resources provides a certain level of comfort and peace. There is purity and honesty in our daily work. With every stroke of the hammer, chisel and brush we know firsthand of the work that is embodied in our custom made cabinetry.
Then there is the integrity and history of the material. Our ancestors were present when the wood we use today first sprouted as a tree and grew for several generations. This tree provided us with shade, oxygen, clean water, wildlife habitat and now it will used for long lasting furniture grade cabinetry. There is a sense of familiarity and tradition one finds when working closely with wood. It is a connection with our ancestors. All of this creates an atmosphere at Superior Woodcraft’s shop, which calms and warms the soul. This is the craftsman’s retreat from today’s volatile and uncertain world.
Now, the craftsmen at Superior Woodcraft wish to share this atmosphere and feeling with you. Superior Woodcraft wants to help bring utility, beauty and harmony into your home and life. This is why Superior Woodcraft has just released the newly minted Superior Woodcraft nickel. Superior Woodcraft’s wooden nickel is being released in limited quantities with each nickel containing a unique serial number. The value of the nickel is backed by the honesty of Superior Woodcraft’s work and the integrity of natural materials. Each nickel can be redeemed at Superior Woodcraft in exchange for $500 worth of accessories when you make qualified purchases of Superior Woodcraft’s custom cabinetry.
When you see the value of your dollar and investment portfolios changing more quickly than the weather, it is nice to know that you can still count on receiving value from Superior Woodcraft’s custom made cabinetry, which utilizes local renewable resources and is handcrafted by your family, friends and neighbors in Bucks County, PA.
The Superior Woodcraft nickel has just been released into circulation. Ask your friends and family if they have received a Superior Woodcraft Nickel. Then redeem it with your next purchase of Superior Woodcraft’s custom cabinetry. Your purchase could be for cabinetry for a new kitchen where you cook your comfort food, like apple pies made from locally grown apples that were handpicked by your children. Envision the utility, beauty and harmony that will you will bring into your home and life. Imagine the comfort you will provide for your entire family.
Note: A qualified purchase at Superior Woodcraft consists of an order for custom made cabinetry that is valued at a minimum of ten thousand dollars. Each Superior Woodcraft nickel entitles the holder to redeem the nickel in exchange for selected accessories valued at $500 when the holder purchases at least ten thousand dollars worth of Superior Woodcraft’s cabinetry.
The article above is a press release from Superior Woodcraft in Doylestown, PA.