We're all about Maker Success at CustomMade, so I wanted to share a few tips about how Makers can build the most effective Portfolio. A great Portfolio on CustomMade is one of our Makers’ most valuable marketing tools. High quality images are needed assets, but written descriptions are ultimately what lead to work showing up in Buyer searches. Buyers want to know about the custom Creations Makers are offering so telling a story can be powerful in providing in-depth visuals of work and bringing the human element to buying custom.
There are key searchable terms found in the item type, style, and materials that will give Portfolios the boost they need to come to the forefront of Buyer searches. Explaining the background of the Creation works as an added bonus to capture attention and strike an emotional chord with the Buyer. Here are some tips to optimize Portfolio items.
Item type Titles and descriptions including basic terms like "table," "necklace," "painting," or "glassware" allow for easy Buyer navigation. This cuts through the clutter and aggregates specific Creations according to the list of the Buyer basics.
Style Oftentimes Buyers search for Creations that cater to their specific tastes. Adding style elements like "Bauhaus," "Classical," "Art Nouveau," "Folk Art," etc. will automatically combine Creations with the Buyer's preferred style.
Materials Dig deep for descriptive terms that will grab the attention of a Buyer looking for something specific, such as rhodium plated silver, cocobolo, acrylic, etc.
Nailing down the above basics will direct more Buyers the Makers way, but keeping the Buyer engaged is key. Once the bare bones of the basics are covered, Makers can get into more specific product details to really reel the Buyer in and show the soul of the Creation. Scroll to the right for great captivating Creation examples and insights on how to make Portfolios pop!