Using Custom ‘Unfitted’ Kitchen Furniture (instead of Cabinets)

Posted in Woodworker Spotlight on November 10th, 2009 by admin – Be the first to comment
Cabinets under stairway

Cabinets under stairway

When CustomMade.com subscriber YesterTec first created their ‘unfitted’ line of Kitchen Workstation Furniture, their designers really didn’t think there was much of a difference between cabinetry and furniture.  Not so as it turns out, the two concepts are as different as night and day.  So, this is an article that outlines some of the differences between designing kitchens with standard Cabinetry and Unfitted Kitchen Furniture. (The term ‘unfitted kitchen’ meaning freestanding or independent is an English term that contrasts to the term ‘fitted kitchen’ which refers to creating kitchens with continuous bands of cabinetry and counter tops)

We all know that cabinetry can be used to create any shape kitchen that can be imagined. Crucial to its success typically requires the style, color and materials of each cabinet to be the same, so that the eye can be comfortable looking at an integrated composition. Too much diversity and the eye will become confused! Typically, these kitchens have continuous, horizontal bands of cabinets and counter tops.

This ‘unfitted’ kitchen was designed by the English designer Johnny Grey for Smallbone back in the 1980s. Unfitted kitchen furniture separates all the functions of the kitchen into separate ‘Workstations’. Each separate piece has exposed fronts, sides (and sometimes backs); they have a more 3-D, sculptural appearance, whereas cabinetry has more of a 2-D, repetitive appearance, like wallpaper.

A Beautiful Custom Kitchen

A Beautiful Custom Kitchen

Furniture divides the room vertically, allowing the floor, ceiling and wall surfaces to meander in between each separate piece.  In fact, it is these ‘voids’ that keep the whole composition together and allows the eye to have a comfort level, allowing more diversity in the size, style, color, material and shapes of the individual pieces of furniture. The ‘voids’ can be occupied by doors, full height windows, fireplaces, or even other pieces of furniture, all features that make a furnished kitchen feel more like a comfortable room.

Designing an unfitted kitchen is more like designing all the other rooms of the house that don’t have any built-in cabinetry. You create a room… then furnish it. YesterTec beleives that the special furniture you use should be as beautiful as it is functional.  That is why they decided to hide all the appliances, so that when the kitchen wasn’t being used, the furniture would look like real furniture, not furniture with exposed appliances.  They developed U.L. Listed and patented workstations that would allow all the ‘hot’ appliances like ovens and cooktops to be safely concealed when they are not being used. This has enabled their clients to create beautiful furnished kitchens of all shapes and sizes.

A beautiful Custom Sink

A beautiful Custom Sink

Workstations also can have a ‘Green’ advantage over built-in cabinetry.  They are movable!  Therefore, just like the modular cabinetry that is prevalent in Europe, when you move to a new home, you can take the kitchen with you! Workstations can truly become a lifetime investment. Or, if you leave them in the home for the next owners and they want to update or replace one or two pieces, the ousted pieces can be sold separately, not trashed!

Perhaps the most ‘Green’ strategy of all is one that reduces floor space, thus reducing building materials while saving the energy that is needed for heating and cooling. For example, we all know that in recent years, the kitchen has become more of a living area than just a kitchen. We spend a lot of time there and we are not always cooking. This has created a new type of room, the rather informal family room / kitchen, because after all, you wouldn’t place a cooktop, oven or refrigerator in the middle of your more formal living room would you?  But you could by using YesterTec’s appliance hiding furniture because it blends into any formal or informal setting by eliminating the more informal ‘laboratory look’ of a standard kitchen with its continuous countertops and exposed appliances.

Another Yester Tec Masterpiece!

Another Yester Tec Masterpiece!

Therefore, in both new construction and remodeling projects, beautiful, multi-task kitchen / living areas can be created that reduce floor space by eliminating the formal living room or dining room or even the informal family room!

Remember; Create a beautiful room, then furnish it! It’s very simple really, after all, we’ve been doing it for years in all the other rooms of the house. Now, it’s a very good option for the kitchen as well!

If you would like to discover other differences that distinguish furnished kitchens from normal kitchens, please visit the link below that leads to an article on YesterTec’s website.

CustomMade.com attends the Fine Furnishings & Fine Craft Show in Rhode Island

Posted in Uncategorized on October 26th, 2009 by admin – Be the first to comment

This weekend, we travelled to the Fine Furnishings & Fine Craft Shows at the Rhode Island Convention Center. We enjoyed touring around the show and seeing many examples of Custom Furniture, Custom Furnishings, Living Room Furniture, Dining Room Furniture, and many other furnishings. We also were able to hand out flyers to each of the 1200 attendees. These flyers urged the attendees to visit CustomMade.com so that all of our members could get exposure even if you could not make the trip down to Providence.

On Friday, our Director of Business Development Ken Engelman was invited to be a judge for the contest; here is a list of the winners for that contest:

Furniture – Traditional

What’s a “hit” ?

Posted in Uncategorized on October 17th, 2009 by admin – 1 Comment

We were perusing an internet woodworking forum and noticed a thread talking about CustomMade.com and whether or not it was a good value. A lot of the discussion in that thread revolved around the topic of how many “hits” the site generated for its artisan members. While we often discuss average “pageviews” on the older website in our marketing materials, we noticed some people using the terms “hit” and “pageview” interchangeably when talking about the value proposition of subscribing to our website.

Here are our definitions of these terms;

A “pageview” is the same as an “impression” – it’s anytime a user views a picture of an artisan’s work or their profile page. On the old website (replaced by the current Version 2.0), the average subscriber received between 4,000 and 6,000 pageviews a month. About 60,000 pageviews per year.

A “hit” is a click-through from our website to the Artisan’s personal website. The new site has been up for a little more than 30 days – in that time, we have subscribers getting 20 click-throughs, and we have folks who have gotten over 300 click-throughs. Interestingly, the folks with more content seem to be getting less click-throughs and far more pageviews and exposure. We think that makes perfect sense – consumers seem to prefer the profiles they can browse without going offsite to clicking off site to view more work examples. It’s easier, after all.

The most common misconception seems to be that a “click-through” or a “hit” is much better than a pageview… which we don’t think this is necessarily true. Consumers coming to our website do so in order to see everything in one place – they don’t want to click-through to individual artisan’s web pages primarily because it’s a hassle. They enjoy the ability to browse and contact artisan’s without having to jump around. The majority of the contacts/leads that occur through our website are now actually happening through the “Contact” button in the individual Artisan’s profile… meaning that people are viewing the work example and choosing to contact the artisan without ever having gone to the Artisan’s personal web page.

We think the key is getting exposure to your content (examples of your work) in as many relevant places as possible – so the consumer can interact with the Artisan in a streamlined way that meets with their browsing preference.

Everything you ever wanted to know about uploading your photos on CustomMade!

Posted in General Information on October 12th, 2009 by admin – Be the first to comment

While our cropping tool is scheduled to be modified in our next site revision, we think that the current version is simple to use and yet it’s sophisticated enough to tell you if you have attempted to upload a file that is either the wrong format, or is too large to upload. If that’s the case, you’ll get a warning asking you to upload a different file.

That being said, you can upload any standard JPEG format (the file name will look like “filename.jpg”) image file that is 2 megabytes or less and the system will upload it for cropping. Then once uploaded, you will see a to-scale version of it with a cropping window superimposed on it. Use the “handles” (the little boxes) at the corners and sides to adjust the crop to your liking. You then click the “Crop Image” button to approve the crop and add the image to the item listing. This will also create the other images needed, like the smaller thumbnail images used for navigation on the item listing detail page of the site, as well as the icon image used in the galleries and search results.

You’ll notice when cropping, that the relative proportions of the cropping tool are always the same. This to fit the standard image proportions of the site design. We do recommend that you keep the crop within the limits of the image area to avoid creating blank space within the image when it appears on the site. Also please note that if the image appears too small in the cropping tool, that your file may be too small to show your item properly. Uploading a slightly bigger file will solve that.

Each sample item listing gives you the ability to upload three 340 pixel x 317 pixel images. In general when uploading the three photos for each sample item, it’s best to use a main image that shows the whole item in context within its background for scale, then to use the other two images for detail or close-up shots showing 1 or 2 features of your unique item. This may be done by cropping sections from a single larger image, or by using multiple image files of the same item.

If you have a designer on staff, or have access to someone else who is already using an image editing application like Photoshop, they may want to create files that are already sized at the correct 340 x 317 pixel dimensions. In that case, the image upload works the same way. Once you upload the image, it will display your image with the cropping tool completely outlining it. You then approve the preview by clicking the “Crop Image” button and you are set.

What

Posted in Marketing Custom Work on October 12th, 2009 by admin – Be the first to comment

I was with a good friend today, a fellow I

CustomMade.com Members Eric and Stan Saperstein of Artisans of the Valley are Featured on TV

Posted in Woodworker Spotlight on October 10th, 2009 by admin – Be the first to comment

Artisans of the Valley, a member of CustomMade.com for the last 8 years was featured on EBRU-TV’s “Blank Canvas” – the second artist profile in Episode #4 at the link below.

Check it out if you get a chance – click this link, scroll down to the show icons below and pick Episode 4 to see the full video! (start at 12 minutes)

In the video, Eric points out that we are creating the antiques of tomorrow. The pressed board pieces of furniture that can be purchased at cheap furniture stores will never last long enough to be treasured keepsakes. This is a really wonderful video that helps explain the importance and history of keeping custom woodworking.

You can check out all of Eric’s work on our website at: http://www.custommade.com/gallery-profile.php?u=211

Babson College Hosts Panel on Mass Customization

Posted in Mass Customization on October 3rd, 2009 by admin – Be the first to comment

On October 8th, Babson College will hold a conference on Mass Customization. This Customization conference promises to be an interesting discussion. There will be a number of executives talking about their companies that sell custom jewlery, custom suits, and other custom made products.

CustomMade.com will be attending and will draw attention to the custom woodworking industry, which we consider to be the oldest custom made industry in existence.

There is a trend starting in retail where consumers in many different sectors understand the value in buying custom! At CustomMade.com, we are building a custom marketplace where makers and consumers can meet and work together on customizing something made out of wood!

http://www.prnewswire.com/news-releases/babson-college-hosts-panel-discussion-featuring-mass-customization-leaders-63292472.html

Directions on How to Use the New CustomMade.com

Posted in Uncategorized on September 8th, 2009 by admin – 2 Comments

Please refer to this video to better understand how to use the new version of CustomMade.com. Please make sure your volume is on, there is lots of great information here!

Directions for Subscribers on how to use CustomMade.com Version 2.0 from CustomMade on Vimeo.

AWFS Fresh Wood Competition: Jared Geddes of Brigham Young University with

Posted in Video, Woodworking Event Coverage on August 17th, 2009 by admin – Be the first to comment

Jared Geddes, also of Brigham Young University took the time to share his work, “Walnut Elegance.” Jared is studying Mechanical Engineering and looks forward to continuing to do woodworking for the enjoyment of it.

Jared Geddes from CustomMade.

AWFS Fresh Wood Competition: Jonathon Cox of Brigham Young University with

Posted in Uncategorized on August 6th, 2009 by admin – Be the first to comment

Jonathon Cox of Brigham Young University created a piece called “Split Personality,” which features some detailed some wonderful surface detail on a carved natural edge. His tabletop is cantilevered and the pedestal is connected with a pinned double bridle joint.

He entry was in the post-secondary school category and this career goal is to eventually become a high school woodshop teacher.


AWFS Fresh Wood Student Competition: Jonathon Cox from CustomMade.