The Olympics Show World-Class Athletes With World-Class Custom Items

The Vancouver 2010 Olympics in Whistler, British Columbia, are in their 3rd week.  Just a few days of hair-raising moments and inspiring feats by athletes from around the world remain.  Despite the early tragic death of Georgian luger Nodar Kumaritashvili, the games have been well watched and received by the world.

As I write today, the United States is ahead in the medal standings, with Germany close behind.  So far, 26 countries have won medals, with plenty of action still to come.

At the risk of sounding obvious, it occurred to me that the athletes, from all corners of the globe, have many items custom made for them.

Figure skaters have their dresses custom made.  Skiers have skis custom made.  Bobsledders have their sleds and suits custom made.  The medals the athletes compete for are also custom made.  Here is a really cool video and website showing how the medals were created.  You can see the care the artisans took to create something truly special.

World-class athletes using custom items and competing for something completely custom!

That is something we can understand.

-Mike