
What do indie music and an emerging form of capitalism have in common? “You won’t learn about it in business school, hear about it from Wall Street, or see it in Palo Alto,” writes noted commentator on economics, social issues, … Continue reading

What do indie music and an emerging form of capitalism have in common? “You won’t learn about it in business school, hear about it from Wall Street, or see it in Palo Alto,” writes noted commentator on economics, social issues, … Continue reading
Posted in For Makers, The Pro Shop

What’s in a word? Take the term, “bespoke,” (more commonly used in the UK than in the US) and substitute it with the phrase, “made-to-measure.” In 2008, a complaint was filed in the UK with the Advertising Standards Authority (ASA) … Continue reading
Posted in For Makers, The Pro Shop

How disruptive is the following statement to your way of thinking about business? “Customers don’t want a choice; they want exactly what they want.” If your business model is based on a 20th century mass production paradigm, this observation about … Continue reading
Posted in For Customers, For Makers, The Wide World of Custom Making

“We all want to be unique – that’s what makes us all the same.” So writer Dave Masters begins his recent article for Humans Invent on the union of our “drive for individuality” with high-tech innovations. In “Tailor made for … Continue reading
Posted in For Makers, The Pro Shop

The following is and excerpt from a post was published on the Wall Street Journal Digital Network by Amir Efrati on August 26, 2101. Please check out the original article here. Business Plans That Rest on Imitation By AMIR EFRATI … Continue reading
Posted in For Customers, The Wide World of Custom Making

CustomMade Items have made it into the Wall Street Journal! This Wall St. Journal column serves an ode to artisans like the hundreds of gifted and unique ones you can find on CustomMade.com. We pride ourselves on providing a forum … Continue reading
Posted in Company News and Info, For Customers

On October 8th, Babson College will hold a conference on Mass Customization. This Customization conference promises to be an interesting discussion. There will be a number of executives talking about their companies that sell custom jewlery, custom suits, and other … Continue reading